Friday, February 4, 2011

Google executes plan that captures Bing replicating searches

Google prepared a sting against Microsoft’s Bing after it found evidence that its rival was copying search results. Google caught Microsoft red-handed by inserting manufactured top results for certain search inquiries, which appeared on Bing. Bing did not deny the charges and spun a reason, which included calling Google's sting a stunt. Bing would rather copy Google than take out a personnel loans to create their individual search results.

Google knew what was up

Google began suspecting that Bing was copying its internet search engine outcomes last spring. Users would enter into Bing unique misspellings of words. This would then bring up the very same list of websites that Google had. The correct spelling would be searched for by Google, although Bing would correct the spelling and instead would list the same outcomes. Smelling a rat, Google arranged a trap. About 100 synthetic searches were created with “honeypot” pages as the top result that would only show up on Google if Bing was not replicating them. The outcomes were clicked on at home by Google engineers that took the queries home and searched them on Internet Explorer with the Bing Toolbar.

A trap is arranged by Google

Before Google presented the Bing sting on December 17, the synthetic queries came up nil or with a smattering of junk pages. Then Google made a manual change, so that a specific page would appear at the top of these queries. There were pages inserted by Google that were honeypot pages. These would come up in even though they weren't relevant in synthetic searches. When December 31 rolled around, the honeypot pages started showing up at Bing. They were top ranked pages.

Sting called stunt by Bing

Google’s Bing sting firmly implies that Bing was copying Google's results by monitoring how Internet Explorer users use Google. Bing corporate vice president, Harry Shum, said that Google's sting was a "spy-novelesque stung" that was done. He said it misconstrues how Microsoft uses consumer data to “improve our user experience.”. It is "plain and simple cheating" what Bing has done, Google's Amit Singhal said to Internet search engine Land. It’s just like “running a marathon and carrying someone else on your back, which jumps off just before the finish line.”

Citations

Search Engine Land

searchengineland.com/google-bing-is-cheating-copying-our-search-results-62914

Fox News

foxnews.com/scitech/2011/02/01/microsofts-bing-caught-copying-google-search-results/

CNET

news.cnet.com/8301-30684_3-20030265-265.html



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