Thursday, February 17, 2011

Magic formula formula for Coca-Cola seen in old newspaper column

The magic formula ingredients of Coca-Cola are considered so valuable the company holds the only copy of the recipe in an underground vault. Yet the recipe for Coke was printed in a news story year’s ago. The article the Coke recipe appeared in was featured in "This American Life," a public radio program. The Coca-Cola Company keeps the Coke recipe locked in a vault, but the radio show said all the ingredients can be bought online. Now there is no need to take out a pay day loan to try and make the recipe.

Revealing of the secret Coke recipe

The formula for Coca-Cola was concocted by a doctor in Atlanta named John Pemberton in 1886. There is a "Merchandise 7X" that is a magic formula ingredient. It can only be mixed by the 2 individuals at a time that know how to do it. "This American Life" suggests the Coca-Cola formula was published in an article in the Atlanta Journal-Constitution though. This would have been in a February 18, 1979 edition. A notebook that was passed along by pharmacists for generations is where a columnist reporter said to have found the hand-written recipe. A copy of Pemberton's original formula for Coco-Cola is listed in the article and shown in a photo of an open book.

Cocaine not in Coco-Cola

There was a recipe before that came out. It said it was the original coke recipe too. The intended original Coke recipe was put in a book called "For God, country and Coca-Cola" in 1993. It was written by journalist Mark Pendergrast. There was a statement made from Coca-Cola. It said the Pendergrast recipe was different than the real Coke recipe. The extract of coca leaves was required in the original Coke recipe which may have been what the executives were referring to. The modern version of Coca-Cola utilizes “spent” coca leaves. Spent coca leaves are run through a process that extracts the cocaine. The cocaine extraction isn't all that great. The cocaine alkaloids do not leave. Today, the coke still has cocaine in it. It is in trace amounts though.

The reason why many cannot stop drinking Coke

When Dr. Pemberton formulated Coca-Cola extract, he took it to a local pharmacy, where it sold for five cents a glass. Without cocaine, today’s Coke is nevertheless rather addicting because of an “asymmetrical” base of flavors that combines sweet, sour, bitter and salty, combined with huge amounts of sugar and caffeine. Also, the pH level of the mixture is lowered with carbon dioxide under pressure, or carbonation, making it easier for the bloodstream to absorb the sugar and caffeine.

The alleged original Coke recipe:

Fluid extract of Coca 3 drams USP
Citric acid 3 oz
Caffeine 1 oz
Sugar 30 (it is unclear from the markings what quantity is required)
Water 2.5 gal
Lime juice 2 pints
Vanilla 1 oz
Caramel 1.5 oz or more to colour

7X flavour (use 2 oz of flavour to 5 gals syrup):
Alcohol 8 oz
Orange oil 20 drops
Lemon oil 30 drops
Nutmeg oil 10 drops
Coriander 5 drops
Neroli 10 drops
Cinnamon 10 drops

Information from

Today Show

bites.today.com/_news/2011/02/14/6051765-has-cokes-secret-recipe-been-uncovered?gt1=43001

This American Life

thisamericanlife.org/radio-archives/episode/427/original-recipe

Daily Mail

dailymail.co.uk/news/article-1356810/Is-Coca-Cola-recipe.html

Guru Focus

gurufocus.com/news.php?id=120119



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