Apple is expanding its distribution of the iPad by making the Kindle Killer accessible at Amazon . Amazon becomes the first online outlet so far, except for Apple, to offer the iPad. Target introduced the iPad in its retail stores last week. The arrangement is a win-win situation for Amazon and Apple based on analysts who say the iPad has established an unassailable position within the tablet PC sector.
Industry for Amazon doing great with the Kindle Destroyer
Amazon has many resources available to it. It carries all six models of Apple’s iPad that are out. Lauren Indvik at Mashable said that although it seems counter-intuitive for Amazon to carry a product dubbed the Kindle Killer, it makes good financial sense. Selling e-books is the focus of Amazon, claims Indvik, not selling e-books. A Kindle app on the iPad, when compared to Apple’s iBooks app, has a much better inventory and tends to work better. Amazon’s electronic book enterprise gets stronger with iPad’s that are selling.
iPad killers getting some bad news now
Apple’s iPad has sold to everybody it seems. Between Apple’s retail stores, Best Buy and the on the web Apple Store, it would seem there couldn’t even be any more customers. Amazon making the iPad accessible probably upsets RIM, and other corporations like it. RIM has marketed its PlayBook as the iPad destroyer recently. Deutsche Bank’s Chris Whitmore told Fortune that the oncoming onslaught of competing goods will “fall flat.”. The iPad is ahead of its competition be two or more years in media acquisition and integration while it is about 18 months ahead in content, states Whitmore. It seems like Apple has the growing advantage when it comes to tablet usage and consumers getting that.
Why the iPad will do better
Darcy Travios at Forbes explains that more individuals will go to the iPad with all the confusion customers have with the rivals working on price. This is just a repeat of what occurred using the iPod. Of course, 70 percent of market share goes to the iPod still. Travios writes the secret to Apple’s success is a focus on the user experience while rivals focus on attributes like memory, storage, screen size, etc. People are willing to pay more for ease of use, simplicity and elegance. Brand loyalty will help Apple out a ton using the iPad. This is why industry leadership can be had by Apple.
Articles cited
Mashable
mashable.com/2010/10/04/ipad-amazon/
Fortune
tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/
Forbes
forbes.com/2010/10/04/rimm-motorola-google-intelligent-investing-apple.html?boxes=techchanneltopstories
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