People in America have really enjoyed Adolphus Busch’s Budweiser “Bohemian-style” pale lager. This was introduced in 1876. For al-beers sold in the United States, the Busch family corporation, Anheuser-Busch, got a 50.9 % market share based on the St. Louis Business Journal report from 2008. Belgian-Brazilian beer magnate InBev bought off many of the Anheuser-Busch stock later that year. American sales went down then. This is since the “King of Beers” became “de Koning van Bieren” after selling off. Anheuser-Busch InBev plans to give away totally free beer on Sept 29 during National Happy Hour as Budweiser, accounts St. Louis Today.
Budweiser is free with the marketing
Participating bars and restaurants will be offering about 500,000 free of charge Budweiser beer samples. These will come, depending on local and state rules, in 6- and 12-ounce sample sizes. The advertising campaign “Grab some Buds” will run September 25 via Oct. 3 in a massive effort to raise Budweiser U.S. market share, which had dropped to 9.3 percent after a high of 26 % in 1988. Drinkers in their mid-20s are the corporation’s primary target, as market studies have found that approximately 40 percent of beer drinkers aged 21 to 27 have never even touched de Koning van Bieren.
Anheuser-Busch InBev President Dave Peacock said, “We want to close that gap,” to St. Louis Today.
Texas sells the deep fried beer
If you’re of drinking age and happen to make it to the 2010 Texas State Fair, find Mark Zable. He’ll be preparing ravioli-sized deep-fried beer, which could (in moderation) make a fine complement to de Koning van Bieren or your beer of choice. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. The dough could be cooked enough after that time. Of course, the alcohol won’t be burned off though. The London Telegraph reports that diners find the treat delicious, and that Zable is trying to patent the cooking process, which may or may not contain other secret ingredients.
Mark Zable uses a special beer. He uses Guinness. That means no Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
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