Negative online retailers that bully their customers will suffer in search rankings due to a new Google Algorithm. Google created the algorithm in response to a story about a particularly abusive site that sells eye wear. The eye wear website had learned that a large number of comments, negative or not, would result in higher page rankings. Resource for this article – Google creates algorithm to weed out bad online retailers by Money Blog Newz.
The bad online merchant strategy
Due to the NY Times article about DecorMyEyes.com, Google decided it needed to get a formula out to get rid of negative online stores. DecorMyEyes had been turning up on web watchdog and consumer complaint online websites for years. Within the Times article it talked about DecorMyEyes. All the complaints on ripping consumers off, threatening and bullying were addressed. Unsatisfied consumers are more likely to post comments. The unfavorable comments are used to boost the site. Google Search outcomes make it higher with more comments. The business would sell more in order to get more hits. More consumers would be abused by it. The cycle built on itself until DecorMyEyes was at the top of page one of searches for certain brands of eye wear.
Google demotes DecorMyEyes
The article was written by Times changing how Google did things. A new algorithm was created so DecorMyEyes and other negative assistance retailers wouldn't be rewarded for it. An algorithmic solution went live really fast on Thursday based on Google's Amit Singhal team. You couldn't find DecorMyEyes until page 7 on Google search outcomes after Thursday although no details about negative online stores being detected by Google were explained by Singhal. The bas comments aren't what make the difference within the algorithmic solution in order for individuals to still get relevant searches, based on Singhal.
More than that started by Google
The bad online stores algorithm made some angry. Not everybody was happy with Google. Rob Spiegel at E-Commerce Times said Google’s algorithm change could make it possible for negative retailers to attack competitors with negative remarks that weaken their rankings. Many individuals are worried about Google's power of policing the web which is beyond the search realm a bit.
Articles cited
New York Times
nytimes.com/index.html?partner=msnbcpolitics
PC World
pcmag.com/article2/0,2817,2373743,00.asp
E Commerce Times
ecommercetimes.com/story/Googles-Algorithmic-Fix-Sends-Bad-Merchants-to-the-Boonies-71361.html?wlc=1291320036
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